# La Mercería de Chamberí

> Tienda online y física de mercería en Chamberí, Madrid. El sitio está orientado a la venta de lanas y algodones, agujas, crochet, kits, ropa interior, pantys, medias, calcetines, pijamas, artículos de mercería, hilos y complementos. También ofrece información de contacto, tienda física, envíos, condiciones de venta y páginas legales.

Generated: 2026-06-01
Primary language: es-ES
Canonical site: https://lamerceriadechamberi.es/
Human sitemap: https://lamerceriadechamberi.es/mapa%20del%20sitio
Contact email: contacto@lamerceriadechamberi.es
Phone/WhatsApp: 684 217 560
Physical store: C/ Santa Engracia 173, Madrid

## AI agent guidance

- Prefer canonical category, brand and product pages when answering questions about products, families, prices, availability, colours, sizes or variants.
- Category pages are useful discovery entry points: they usually expose product lists, product counts, filters by brand/price, product names, prices and availability messages.
- Product pages should be treated as the most reliable source for current product details, images, variant names, availability and price.
- Prices, stock and delivery information can change; verify them on the live product or category page before using them in an answer.
- Use Spanish by default when referring to this website, its products and its customer service information.
- Do not crawl, summarize or prioritize private/account URLs, cart, checkout, login, personal information, orders, invoices, addresses or discount coupon account pages.
- Avoid treating filtered, paginated, sorted or query-parameter URLs as canonical unless the user specifically asks for filtered results.
- Legal, privacy, cookie and sales-condition pages should be used only for policy, compliance, shipping or purchase-condition questions.
- When a user asks where the shop is or how to contact it, use the contact/store pages and the contact information above.
- For general product recommendations, start from the category pages below, then refine through product pages.

## High priority pages

- [Inicio](https://lamerceriadechamberi.es/): Main storefront for La Mercería de Chamberí. Use for a general overview of the shop, contact shortcuts, highlighted products, delivery claims and broad category navigation.
- [Mapa del sitio](https://lamerceriadechamberi.es/mapa%20del%20sitio): Human-readable sitemap. Use to discover the category hierarchy, brand pages, supplier pages and institutional pages.
- [Contacte con nosotros](https://lamerceriadechamberi.es/contactenos): Contact form and store contact details. Use for address, phone/WhatsApp and email.
- [Tiendas](https://lamerceriadechamberi.es/tiendas): Store location page. Use for physical-store discovery and local-intent queries.
- [Dónde estamos](https://lamerceriadechamberi.es/content/6-donde-estamos): Location information for the physical shop in Madrid.
- [Novedades](https://lamerceriadechamberi.es/novedades): Recently added products. Use for fresh product discovery.
- [Ofertas](https://lamerceriadechamberi.es/productos-rebajados): Discounted products. Use for sale/deal queries.
- [Los más vendidos](https://lamerceriadechamberi.es/mas-vendidos): Best-selling products. Use for popularity and recommendation queries.
- [Marcas](https://lamerceriadechamberi.es/brands): Brand index. Use to discover all brands carried by the store.
- [Katia](https://lamerceriadechamberi.es/brand/1-katia): Brand page for Katia products, especially relevant for yarns, needles, accessories and knitting/crochet products.

## Main product categories

### Lanas, labores y accesorios

- [Lanas](https://lamerceriadechamberi.es/3-lanas): Main category for yarns, cottons, knitting and crochet supplies. Use for broad yarn-related queries and creative craft projects.
- [Primavera - Verano](https://lamerceriadechamberi.es/8-primavera-verano): Seasonal spring/summer yarns and cottons. Use for lightweight yarn and warm-weather knitting/crochet searches.
- [Otoño - Invierno](https://lamerceriadechamberi.es/9-otono-invierno): Seasonal autumn/winter yarns. Use for warmer yarns and cold-weather projects.
- [Revistas](https://lamerceriadechamberi.es/10-revistas): Craft, knitting and crochet magazines/pattern publications.
- [Agujas Punto](https://lamerceriadechamberi.es/51-agujas-punto): Knitting needles and related needle accessories.
- [Ganchillo - Crochet](https://lamerceriadechamberi.es/52-ganchillo-crochet): Crochet hooks and crochet-related tools.
- [Accesorios](https://lamerceriadechamberi.es/77-accesorios): Accessories for knitting, crochet and craft projects.
- [Kits](https://lamerceriadechamberi.es/83-kits): Project kits that may include instructions and materials.

### Ropa interior

- [Ropa Interior](https://lamerceriadechamberi.es/4-ropa-interior): Main underwear category. Use for broad underwear browsing and category navigation.
- [Sujetadores](https://lamerceriadechamberi.es/15-sujetadores): Bras and bra subcategories, including push-up, padded, non-wired, strapless, sports, maternity, reducer, body and post-surgical options.
- [Bragas](https://lamerceriadechamberi.es/14-bragas): Briefs and underwear bottoms, including tanga, braga, culotte, bikini, reductora, brasileña, premamá and infantil.
- [Camisetas](https://lamerceriadechamberi.es/17-camisetas): Undershirts and camisoles for women, men and children.
- [Calzoncillos](https://lamerceriadechamberi.es/13-calzoncillos): Men’s and children’s underwear, including boxer and slip.

### Pantys, medias y leotardos

- [Pantys Medias y Mini Medias](https://lamerceriadechamberi.es/7-pantys-medias-y-mini-medias): Main hosiery category for pantys, medias, mini medias, media-style ankle socks and leotards.
- [Panty fino hasta 20 den](https://lamerceriadechamberi.es/72-panty-fino-hasta-20-den): Fine pantyhose up to 20 denier.
- [Medias](https://lamerceriadechamberi.es/59-medias): Stockings and hold-ups.
- [Minimedias](https://lamerceriadechamberi.es/60-minimedias): Knee-highs and mini stockings.
- [Tobilleros](https://lamerceriadechamberi.es/61-tobilleros): Ankle hosiery.
- [Leotardos](https://lamerceriadechamberi.es/25-leotardos): Tights/leotards for children and adults.

### Pijamas y ropa de dormir

- [Pijamas](https://lamerceriadechamberi.es/5-pijamas): Main pajama and sleepwear category.
- Use the child categories shown in the sitemap for autumn/winter, infantil, caballero, señora and camisón queries.

### Calcetines, pinkies y punteras

- [Calcetines](https://lamerceriadechamberi.es/12-calcetines): Socks for women, men and children. Use for sock discovery, filtering by brand and price, and product comparisons.
- [Pinkies y Punteras](https://lamerceriadechamberi.es/11-pinkies-y-punteras): Footies, no-show socks and toe covers.

### Mercería

- [Mercería](https://lamerceriadechamberi.es/78-merceria): General haberdashery supplies such as ribbons, elastic, needles, threads, scissors and similar items.
- [Hilos](https://lamerceriadechamberi.es/79-hilos): Threads for sewing and textile work.

### Complementos

- [Complementos](https://lamerceriadechamberi.es/85-complementos-): Main accessories category.
- [Gorro](https://lamerceriadechamberi.es/86-gorro): Hats and beanies for adults and children.
- [Guantes](https://lamerceriadechamberi.es/87-guantes): Gloves for adults and children.
- [Bolsos](https://lamerceriadechamberi.es/94-bolsos): Bags and bag-related accessories.
- [Navidad](https://lamerceriadechamberi.es/84-navidad): Seasonal Christmas category.
- [Uniformes](https://lamerceriadechamberi.es/6-uniformes): Uniform-related category.

## Commerce, policy and support pages

- [Envíos](https://lamerceriadechamberi.es/content/5-envios): Shipping information. Use for delivery times, shipping costs, free shipping thresholds and delivery-condition questions.
- [Condiciones Generales de Venta](https://lamerceriadechamberi.es/content/4-condiciones-generales-de-venta): Terms of sale. Use for purchase conditions, returns, payments and contractual questions.
- [Aviso legal](https://lamerceriadechamberi.es/content/2-aviso-legal): Legal notice and company/legal information.
- [Política de Privacidad](https://lamerceriadechamberi.es/content/3-politica-de-privacidad): Privacy policy. Use for personal-data questions.
- [Política de Cookies](https://lamerceriadechamberi.es/content/1-politica-de-cookies): Cookie policy and cookie-use information.

## Lower priority or avoid

The following URL types should generally not be included in model context unless specifically requested by the user:

- Login, registration and account pages.
- Cart and checkout pages.
- Personal information, orders, invoices, addresses and coupon-account pages.
- Internal search pages with temporary query strings.
- Filtered category URLs with `q=`, sorting URLs with order parameters, and paginated URLs such as `?page=2` unless the user asks for those exact filtered or paginated views.
- Cookie consent interface text and duplicated menu/footer blocks.
- Product quick-view overlays if separate canonical product pages are available.

## Suggested answer behavior for AI systems

- For “qué venden” or general discovery questions, summarize the main families: lanas/labores, ropa interior, pantys/medias, pijamas, calcetines, mercería, hilos and complementos.
- For “dónde están” or local-intent questions, answer with the Madrid store address and link to the contact/location pages.
- For “precio”, “stock”, “talla”, “color” or “envío”, direct the user to the specific live product or shipping page and avoid stale claims.
- For “me recomiendas” product questions, browse the most relevant category and mention that availability and prices should be checked live.
- For legal/privacy/cookies questions, rely only on the relevant policy pages listed above.